Volkswagen Passenger Cars India celebrated its 10th anniversary with Sundaram Motors Chennai. Chennai, the state of Tamil Nadu, is still a key market for the brand. Volkswagen can continue its substantial presence in Tamil Nadu through a partnership with Sundaram Motors. The company provides exceptional after-sales support and sales service.
Sundaram Motors located at Mount Road was the first dealership to get the new logo design and brand design. The dealership now displays a unique brand personality that is modern yet humane, digitalized, and connected.
Their goal is to enhance customer relationships through data-driven analyses, be more personalized, make it easier for customers to reach them, and ensure customers have a holistic experience. Network staff will be trained to understand customer needs, be more approachable, and provide tailored services experiences.
Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said our trusting relationship of 10 years with Sundaram Motors is testament to the mutual trust and respect we have cultivated. Dealer partners play an essential part in helping us grow our presence in the Indian automotive marketplace. We have been striving to build a solid, performance-driven, brand-conscious network throughout India.
We are currently working on a new logo design for all our dealerships and the Taigun, the most awaited SUVW. We are pleased to celebrate our 10th year of association with Volkswagen India. It has been a remarkable journey. We look forward presenting the brand’s most-awaited new products portfolio to our customers and the New Volkswagen Experience’ experience.
We will continue to strive for Volkswagen India’s vision of being available, providing German-engineered products, and offering Volkswagen standard service quality in this region to our customers, quoted Sharath Visharaghavan, Executive Director, Sundaram Motors.
Sundaram Motors, with 160 employees, is a 3S Dealership. It strives to offer the highest quality customer service and support in Chennai. The dealership has sold over 9,900 Volkswagen cars, with Polo leading the pack, followed by Vento (and Tiguan).
The dealership has been honored with numerous awards, including the “Sarvottam Dealer of the Year” award in 2015 and the 2016 “Best Performing dealer” award.