Karix Mobile, a wholly-owned subsidiary of Tanla Platforms, India’s biggest CPaaS supplier, announced the installation of a conversational banking solution- WhatsApp Business- to get India’s third-largest private sector lender, Axis Bank. CPaaS stands for Communications Platform as a Service. A CPaaS is a cloud-based platform that enables developers to add real-time communications features to their own applications without needing to build backend infrastructure and interfaces.
Using this alternative, Axis Bank clients can begin a WhatsApp conversation with the bank to conduct regular banking activities on the go. Clients could avail themselves of various financial services, i.e. both transactional and informational – including checking accounts balance, assessing charge card invoice amount, understanding nearest branch or ATM location and so on through this alternative.
In Karix, we’re devoted to developing solutions that help our partners deliver a wonderful consumer experience. Deepak Goyal, Chief Business Officer, Tanla Platforms Limited, explained. By digitizing the account opening procedure to serving the client through the lifecycle using omnichannel communicating, our obsession with enhancing customer expertise has led to path-breaking innovations in the cloud communications area to the banking business.
Clients can begin using WhatsApp banking easily by giving a missed call, sending an SMS or subscribing to get WhatsApp messages through the amounts supplied on the bank site. All banking communications on the WhatsApp accounts are encrypted end-to-end, and all sensitive data is safe and protected. The solution increases the advantage in banking and provides ease of use to clients resulting in high Customer Satisfaction Scores and Internet Promoter rating for your bank.
With Axis bank being among the first to capitalize on the opportunity, alternatives are meant to make customer communication easier, faster, and engaging. The installation of alternatives like NLP, Rich Cards combined with Backend Automation for straight-through processing is intended to offer easy accessibility to digital banking and ensure customer expertise is smooth and intuitive, resulting in greater client satisfaction rating and greater net promoter scores such as banks.
Sameer Shetty, Executive Vice President and Head Digital Banking, Axis Bank stated, stated our purpose is to redefine the role we could play in the life span of our clients by elevating digital banking into new domains of consumer participation. This technology won’t only improve the consumer experience but also offer a personalized and smooth experience to all our clients and non-customers.
With over two billion messages delivered daily on WhatsApp across 180 nations and 60 languages, financial and banking institutions with a massive customer base could flourish supplying richer communication adventures. Visually rich interactions like PDFs and Google Map places can be transmitted via WhatsApp, removing texting fatigue that consumers typically confront if communication is sent via other media.